Behavioral and Cultural Aspects of German Family Firms Internationalizing to China and India
Language, Culture, Network: Only those who take such specific circumstances into account will become established in foreign markets. For that purpose, economic efficiency is only one of the various factors facilitating a successful market entry. Based on the analysis of 31 case studies, the authors outline the framework conditions that must be considered for a successful process of internationalization. Besides, they illustrate those prevailing market characteristics which may be of particular benefit to family businesses.
|Title and subtitles||Behavioral and Cultural Aspects of German Family Firms Internationalizing to China and India|
|Author||Ann Sophie K. Löhde, Andrea Calabrò, Giovanna Campopiano|
|Keywords||Brownfield Investment, Business Culture, Business Relations, Development, Greenfield Investment, Internationalization, Joint Venture, Network|