Digitalisation strategies in family businesses

This practical guide examines the special attributes of family businesses and suggests specific digitalisation strategies by taking those attributes into account.

Title and subtitles Digitalisation strategies in family businesses - On specific digitalisation approaches for business families and family businesses
Author Ulrich Bretschneider, Anne Heider, Tom Rüsen, Marcel Hülsbeck
Year 2020
Keywords Digitalisation
Type Practical Guides

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