Involve Next-Gens in Developing Your Social Media Policy

In their latest article on FamilyBusiness.org, Dr. Claudia Binz Astrachan, Prof. Dr. Tom Rüsen, and Rebecca DeYarman explain why it is essential for family businesses to create a social media policy developed in collaboration with the next generation. Such a policy not only protects the family’s privacy, reputation, and security but also promotes responsibility and digital skills among young family members. Involving the next generation ensures high acceptance of the policy while introducing the topic of family governance early on. The step-by-step guide shows how your family business can develop a policy shaped and followed by your next gens.

Title and subtitles Involve Next-Gens in Developing Your Social Media Policy
Author Claudia Binz Astrachan, Tom Rüsen, Rebecca DeYarman
Year 2024
Keywords Digitalisation, NextGen, Social-Media
Type Practical Articles

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