家族企业数字化策略 家族及家族企业数字化转型的具体路径

In diesem Praxisleitfaden analysieren Ulrich Bretschneider, Anne K. Heider, Tom A. Rüsen und Marcel Hülsbeck die digitale Transformation aus der spezifischen Perspektive von Familienunternehmen und Unternehmerfamilien. Ausgangspunkt ist die These, dass Digitalisierung nicht allein eine technologische, sondern vor allem eine strategische und kulturelle Transformationsaufgabe darstellt, die durch den Einfluss der Unternehmerfamilie maßgeblich geprägt wird.

The guide develops a nuanced framework that links digital technologies and trends with the digitalisation of processes, products and services, and systematically describes their impact on organisational change. Particular attention is paid to the mental models of family businesses, as well as to the mindset and skill set of the entrepreneurial family. Using the concepts of „digital openness“ and „digital readiness“, the authors demonstrate how different underlying family attitudes and competence profiles necessitate specific digitalisation strategies. From this, four typical scenarios are identified, for each of which practical strategic options for action are formulated.

In addition, the practical guide examines the digitalisation of products, services and core processes within the context of tradition, identity and the pressure to innovate. Strategies such as the „gradual digitalisation“ of existing offerings, the development of additional digital services, and organisational and cultural transformation are illustrated using concrete practical examples. A detailed case study on digitalisation at BPW KG rounds off the guide and illustrates how family business values, governance structures and technological innovations can be successfully combined.