Digital Transformation

Die Publikation WIFU_compact_11: Digital Transformation (2023) der WIFU-Stiftung beleuchtet die digitale Transformation von Familienunternehmen als tiefgreifenden gesellschaftlichen und organisatorischen Wandel. Digitalisierung wird dabei nicht primär als technologische Herausforderung verstanden, sondern als Übergang von der Industrie- zur Wissensgesellschaft, in der Wissen als Produktionsfaktor anderen Logiken folgt als Kapital oder Arbeit.

The publication shows why this structural change presents particular challenges for family businesses. Topics include the tension between traditional knowledge hoarding and the necessary openness, the fragility of established value creation networks, changed financing logics for knowledge-based business models, and mental barriers on the part of the owners. The high identification of the entrepreneurial family with the company is analysed both as a strength and as a potential obstacle to profound business model innovations.

As a conceptual framework, the publication introduces the concept of „dynamic capabilities“. This model structures digital transformation along the dimensions of sensing opportunities, seizing opportunities, and mitigating threats, and systematically applies these to the governance, decision-making processes, knowledge management, and organisational structures of family businesses. Additionally, it is emphasised that digital transformation cannot be postponed for a coming successor generation but must be understood as a present leadership and shaping task.