PD Dr. Ulrich Bretschneider

Interim Professor at the Chair of Corporate Entrepreneurship and Digitalisation Transformation in Family Businesses


Alfred-Herrhausen-Str. 50
58448 Witten
Phone: +49 2302 926 551
Email: ulrich.bretschneider@uni-wh.de

PD Dr Ulrich Bretschneider has represented the WIFU Foundation’s Department of Corporate Entrepreneurship and Digitalisation in Family Businesses since April 2018. He studied economics at Paderborn University, specialising in commercial information technology and marketing, and gained his PhD from the Department of Commercial Information Technology at Munich Technical University, becoming Dr rer. pol. with a thesis on open innovation. He researched success factors in crowdsourcing for his habilitation in commercial information technology at Kassel University, which he completed in March 2019. The focus of Ulrich Bretschneider’s research is digitalisation and digital change in family businesses. The results of his research work have appeared in publications such as the Journal of Management Information Systems, Journal of Strategic Information Systems, Information Systems Journal and the Proceedings of the International Conference on Information Systems.

Main areas of work, research and interest

  • Digital change in family businesses
  • Crowdsourcing and crowdfunding
  • Crowdsourcing for innovation / open innovation
  • IT-enabled business model innovation

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