WIFU Departments

CORPORATE ENTREPRENEURSHIP AND DIGITAL TRANSFORMATION IN FAMILY BUSINESSES


The WIFU Foundation’s Department of Corporate Entrepreneurship & Digital Transformation in Family Businesses focuses its research on digital transformation in family businesses. In terms of research strategy, we take an explorative and discovering approach, as well as a structure-based one. The first of these approaches observes and explains those family businesses who have already successfully undergone digital transformation (according to the understanding of corporate entrepreneurship). Findings from these empirical quantitative and qualitative investigations then serve as a complementary foundation in structure-oriented research in which we design, pilot and evaluate the usefulness of socio-technical artefacts with which family businesses can accomplish this transformation (according to the understanding of commercial information technology).

THEMES

  • Strategies for digitalisation in family businesses
  • Diffusion of digital technologies and trends in family businesses
  • Crowdsourcing in family businesses

TEACHING EVENTS


  • E-entrepreneurship
  • Digitalisation strategies in businesses: New potential value added through digital transformation
  • Technology and innovation management
  • Corporate entrepreneurship

TEAM


PD Dr. Ulrich Bretschneider
Interim Professor at the Chair of Corporate Entrepreneurship and Digitalisation Transformation in Family Businesses
Helga Penders
Secretary at the chair of: Leadership and Dynamics in Family Businesses/ Organisation and Development of Business Families/ Family Business Law/ Corporate Entrepreneurship & Digital Transformation in Family Businesses

STAFF OF RESEARCH AND TEACHING AREAS


CONTACT

Department representatives: PD Dr. Ulrich Bretschneider

Phone: +49 2302 926 515
Email: ulrich.bretschneider@uni-wh.de

PD Dr Ulrich Bretschneider has represented the WIFU Foundation’s Department of Corporate Entrepreneurship and Digitalisation in Family Businesses since April 2018. He studied economics at Paderborn University, specialising in commercial information technology and marketing, and gained his PhD from the Department of Commercial Information Technology at Munich Technical University, becoming Dr rer. pol. with a thesis on open innovation. He researched success factors in crowdsourcing for his habilitation in commercial information technology at Kassel University, which he completed in March 2019. The focus of Ulrich Bretschneider’s research is digitalisation and digital change in family businesses. The results of his research work have appeared in publications such as the Journal of Management Information Systems, Journal of Strategic Information Systems, Information Systems Journal and the Proceedings of the International Conference on Information Systems.

PUBLICATIONS (SELECTION)


  • Bretschneider, U. & Leimeister, J. (2017): Not just an Ego Trip: Exploring Backers’ Motivation for Funding in Incentive-Based Crowdfunding. In: Journal of Strategic Information Systems (JSIS), Vol. 26, p. 246-260.
  • Ebel, P.; Bretschneider, U. & Leimeister, J. (2016): Leveraging Virtual Business Model Innovation: A Framework for Designing New Business Model Development Tools. In: Information Systems Journal (ISJ), Vol. 26, No. 5, p. 519-550.
  • Ye, H.; Blohm, I.; Bretschneider, U.; Goswami, S.; Leimeister, J.M. & Krcmar, H. (2016): Promoting the Quality of User Generated Ideas in Online Innovation Communities: A Knowledge Collaboration Perspective. In: Proceedings of the International Conference on Information Systems (ICIS 2016), 11-14 December 2016, Dublin, Ireland. (Winner of the Best Conference Track Paper Award and Best Overall Conference Paper Award nomination)
  • Ebel, P.; Bretschneider, U. & Leimeister, J. (2016): Can the Crowd Do the Job? Exploring the Effects of Integrating Customers into a Company’s Business Model Innovation. In: International Journal of Innovation Management (IJIM), Vol. 20, No. 7, p. 1-24.
  • Leimeister, J. M.; Huber, M.; Bretschneider, U. & Krcmar, H. (2009): Leveraging Crowdsourcing: Activation-Supporting Components for IT-based Ideas Competition. In: Journal of Management Information Systems (JMIS), Vol. 26, No. 1, p. 197-224. (Winner of the Emerald Citation of Excellence Award.)

You will find detailed information at:

Google Scholar

RESEARCH PAPERS


  • TBA

CURRENT RESEARCH PROJECTS


  • Diffusion of digital technologies and trends in family businesses
  • Strategies for digitalisation in family businesses
  • Digital readiness in family businesses