Key topics

In family businesses, entrepreneurial decisions, owner responsibility, and family dynamics cannot be separated from each other. The focus topics of the WIFU Foundation make these interactions scientifically grounded and tangible – providing practical, relevant knowledge for family businesses, entrepreneurial families, and their environment.

Longevity

What makes family businesses sustainable across generations?

Longevity is not solely created through economic success. What is crucial is how entrepreneurial families pass on responsibility, ownership, knowledge, and decision-making ability across generations. The focus is on grandchild suitability, resilience, and transgenerational entrepreneurship.

 

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Crises & Conflicts

How can a family business remain capable of acting even in difficult phases?

Crises and conflicts frequently arise in family businesses where family, business, and ownership interests clash. Professional conflict and crisis management helps to identify tensions early on, avoid escalation, and restore the ability to make decisions.

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Business management

How can a family business be effectively managed in the long term?

Leadership in family businesses means more than management: it combines strategic direction, responsible decision-making, and the unique dynamics of family, ownership, and business. The aim is to link economic future viability with the ability to act across generations.

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Family Governance & Family Strategy

How does a family business remain capable of making decisions?

Family governance and family strategy provide direction in the interplay between family, ownership, and business. They clarify roles, values, expectations, communication channels, and decision-making structures, thereby strengthening the entrepreneurial family's capacity for action across generations.

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Digitalisation and AI

How can family businesses responsible and future-proof digital transformation?

Digitalisation and Artificial Intelligence are transforming not only processes and systems in family businesses, but also decision-making paths, responsibilities, and business models. Digital transformation becomes effective when strategy, data, competencies, and governance are considered together – tailored to the ownership logic and long-term orientation of the family business.

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Business succession

How is the transition of responsibility, ownership, and leadership achieved?

Business succession is more than just handing over a position. It affects leadership, ownership, roles, expectations, and the future vision of the entrepreneurial family. Good succession planning creates clarity early on, strengthens trust, and ensures connection between generations.

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Sustainability

How is sustainability strategically embedded in a family business?

Sustainability in family businesses combines ecological, social, and economic responsibility with long-term future viability. It becomes effective when ESG, CSR, and grandchild-readiness are not just understood as individual measures, but are anchored in strategy, governance, and decision-making.

Sustainability
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