Behavioral and Cultural Aspects of German Family Firms Internationalizing to China and India

Language, Culture, Network: Only those who take such specific circumstances into account will become established in foreign markets. For that purpose, economic efficiency is only one of the various factors facilitating a successful market entry. Based on the analysis of 31 case studies, the authors outline the framework conditions that must be considered for a successful process of internationalization. Besides, they illustrate those prevailing market characteristics which may be of particular benefit to family businesses.

Title and subtitles Behavioral and Cultural Aspects of German Family Firms Internationalizing to China and India
Author Ann Sophie K. Löhde, Andrea Calabrò, Giovanna Campopiano
Year 2017
Keywords Brownfield Investment, Business Culture, Business Relations, Development, Greenfield Investment, Internationalization, Joint Venture, Network
Type Studies

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