Collaboration between Start-Ups and Family Businesses
In the WIFU study ‘Collaboration Between Start-ups and Family Businesses’, a research team led by Dr Anne K. Heider examines the motives and expectations of start-ups in cooperating with family businesses. For the first time, the perspective of family businesses was considered at the WIFU. A survey was conducted among North Rhine-Westphalian start-ups with the help of Digital Hub Cologne.
|Title and subtitles||Collaboration between Start-Ups and Family Businesses - Motives, Expectations and Success Factors in Collaborations between Established Companies and New Businesses|
|Author||Anne K. Heider, Tom A. Rüsen, Marcel Hülsbeck, Carla H. Dethleffsen, Ruth Orenstrat|