Collaboration between Start-Ups and Family Businesses
In the WIFU study “Collaboration between start-ups and family businesses”, a research team led by Dr. Anne K. Heider examines, what motives and expectations start-ups have of cooperating with family businesses. For the first time, the perspective of ON family businesses was considered at WIFU. With the help of the Digital Hub Cologne, they conducted a survey among North Rhine-Westphalian start-ups.
|Title and subtitles||Collaboration between Start-Ups and Family Businesses - Motives, Expectations and Success Factors in Collaborations between Established Companies and New Businesses|
|Author||Anne K. Heider, Tom A. Rüsen, Marcel Hülsbeck, Carla H. Dethleffsen, Ruth Orenstrat|