Sustainability in Family Businesses

In the WIFU study ‘Sustainability in Family Businesses’, Prof. Dr Marcel Hülsbeck and his co-authors Prof. Dr Andreas Hack, Dr Maike Gerken and Robin-Alexander Ernst researched the sustainability activities pursued by family businesses. The participants of this study comprised 360 members of business families from Germany, Austria and Switzerland, 91% of whom were in managerial positions. The results of the study showed that family businesses consider these activities not only as a social obligation but also as a business opportunity.