Sustainability in Family Businesses
In the WIFU study “Sustainability in Family Businesses”, Prof. Dr. Marcel Hülsbeck and his co-authors Prof. Dr. Andreas Hack, Dr. Maike Gerken and Robin-Alexander Ernst research, which sustainability activities are pursued by family businesses. 360 members of business families from Germany, Austria and Switzerland took part in the study, 91% of them in managerial positions. The results of the study show that family businesses see these activities not only as a social obligation, but also as a business opportunity.
|Title and subtitles||Sustainability in family businesses - cost factor, driver of innovation or entrepreneurial responsibility?|
|Author||Marcel Hülsbeck, Andreas Hack, Maike Gerken, Robin-Alexander Ernst|