Behavioral and Cultural Aspects of German Family Firms Internationalizing to China and India
Language, culture and network: only those who take such specific circumstances into account will become established in foreign markets. For that purpose, economic efficiency is only one of several factors...
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The Friedr. Schwarze GmbH & Co. KG
In this case study, the longevity of the over 350-year-old family business Friedr. Schwarze GmbH & Co. KG is analysed. The aim is to discover, explore, understand, reflect on and...
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