Digitalisation strategies in family businesses

This practical guide examines the special attributes of family businesses and, taking these special attributes into account, suggests specific digitalisation strategies.

Title and subtitles Digitalisation strategies in family businesses - On specific digitalisation approaches for business families and family businesses
Author Ulrich Bretschneider, Anne Heider, Tom Rüsen, Marcel Hülsbeck
Year 2020
Keywords Digitalisation
Type Practical Guide

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