Dr. Anne K. Heider has been Co-Director at the Witten Institute for Family Business (WIFU) since 2020. In her teaching, research and consulting activities, she deals with innovation behavior, design thinking approaches and digital business models in family businesses. In addition, she accompanies business families in family strategy development processes and the development of digital skills.

Research interests:

• Family businesses’ ability to innovate
• Business model innovations in family businesses
• Innovation process and innovation success in family businesses
• Digital business model innovation
• Digitization strategies in family businesses
• Design thinking corporate culture in family businesses
• Resource-specific features and dynamic skills

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