Senior Researcher at the Chair of Organisation and Development of Business Families
Phone: +49 2302 926 513
Dr. Britta Boyd has been senior researcher at the Witten/Herdecke University since November 2020 and supports the research project “Narratives of Survival: Resilience Stories in Family Businesses and Business Families” at WIFU. She is also an adjunct professor at the Beijing Institute of Technology. She finished her dissertation on “Sustainable Management in Family Business” in 2007 at the University of Flensburg. She has published articles in international journals and books in the areas of family businesses, entrepreneurship, international marketing and sustainable management. In addition to various expert activities for journals and conferences, she was board member of the research network IFERA for 6 years. From 2007 to 2020 she researched and taught at the Syddansk Universitet in the subjects of international marketing, business marketing, corporate social responsibility and entrepreneurship.