Dr. Ruth Orenstrat
Institute Coordinator / Marketing & Communication
Phone: +49 2302 926 506
Ruth Orenstrat, who joined the management team of the Witten Institute for Family Business (“WIFU”) in May 2019, is primarily responsible for the Institute’s internal and external communication management as well as marketing and is involved in the production of practical studies.
Following her commercial education, she studied economics at the University of Duisburg-Essen and at the Dublin Institute of Technology. Her main areas of study were marketing and European economics. After successfully graduating as “Dipl.-Oec.”, Ruth Orenstrat worked for several years as a research assistant at the Chair of Marketing, University of Hagen, Germany. She obtained a doctoral degree with a thesis focusing on “Brand imitations in food retailing”. Most recently, she was a research fellow at the Institute for Work Science (“IAW”) at the Ruhr-Universität Bochum, working on an EU subproject.