Dr. Ruth Orenstrat
Marketing & Communication WIFU Foundation/WIFU Institute Coordinator
Phone: +49 2302 926 506
Dr. Ruth Orenstrat is mainly responsible for the internal and external communication management and marketing of the Witten Institute for Family Business (WIFU) and the WIFU Foundation and is involved in the preparation of practical studies. She has been active at the institute since May 2019 and at the foundation since January 2022.
Following her commercial education, she studied economics at the University of Duisburg-Essen and at the Dublin Institute of Technology. Her main areas of study were marketing and European economics. After successfully graduating as “Dipl.-Oec.”, Ruth Orenstrat worked for several years as a research assistant at the Chair of Marketing, University of Hagen, Germany. She obtained a doctoral degree with a thesis focusing on “Brand imitations in food retailing”. Most recently, she was a research fellow at the Institute for Work Science (“IAW”) at the Ruhr-Universität Bochum, working on an EU subproject.