Matheus Franco has been a postdoctoral fellow of the WIFU Foundation since August 2023 and is researching on the topic of “Business Model Innovation in Heterogeneous Family Businesses”. He previously completed his doctorate at the University of Campinas, Brazil, on the topic of “Managing Business Model Innovation: Measuring Capabilities, Structuring and Strategizing Efforts”. During his PhD, he published in several journals and participated in various conferences. Matheus Franco completed his Bachelor’s degree at the University of São Paulo, Brazil, and his Master’s degree at the University of Campinas, Brazil, where he worked on managing business model innovation for sustainability.

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