Sandra Swienty joined the WIFU Foundation in April 2023 as Event Manager. From 2019 to the end of 2022, she was a founding member and manager of the startup Blaenk, which aims to develop a platform for online and offline product experiences to bring customers and brands together in the spirit of omnichannel. Previously, she had created the event format “FashionYard” during her studies in “Object, Space Design and Communication”. From 2014 to 2019, this event offered up to 60 young designers, established labels and sponsors a platform to reach their target group in an exciting new format. The event format took place throughout Germany, four times a year. She gained further experience as a freelance project manager in the event sector and organised event formats and fashion shows for established brands.

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